Introducing the first 720º Sports Agency
WE DON'T JUST DREAM, WE DREAM BIGGER
VISION
We’re Here to Revolutionize the Sports Market
In an era where digital fluency reigns supreme, we equip our clients to engage with their audience authentically and meaningfully. The digital landscape is our playground, and we're here to ensure you're not just present but thriving.
UrbanFear represents a new breed of industry player — one that embraces change, cultivates innovation, and champions progress.
THE PROBLEM
Fans v Followers
THE BARCELONA EFFECT
347M
Followers
3M
Registered Fans
Spotify ended up paying an estimated $310M for the deal and yet it only equated to 1% of the Barcelona fanbase, which values each follower at roughly $1.11.
Consequently, sports leagues and franchises across the globe have realized that they need to focus on collecting this 1st-party data as potential sponsors are using this as leverage when negotiating commercial terms.
But what have they actually done?
$10.63
Global ARPU value per user
113M
Followers on Barcelona page
You can see where we're going with this.
Facebook has an ARPU valuation of $1.2B from the FC Barcelona fan page. They know more about the fanbase than the club.
For too long the sports industry has been built on so called vanity metrics - terms like reach, traction, followers and clicks are common place within boardrooms. Why?
UrbanFear has devised the UFX™ Scoring system so you can get to the root of the problem.
URBANFEAR INDEX
9
Unique metrics used
100%
Improved Digital Performance
The UFX™ is a comprehensive measurement system designed to assess the digital performance of businesses by integrating and assesing key metrics. Each metric is assigned a weighting factor based on its significance to business objectives, and scores are calculated using a patent pending algorithm. The UFX score provides businesses with a holistic view of their digital effectiveness, enabling them to identify areas of strength and weakness, benchmark their performance against industry standards, and make informed decisions to optimize their digital strategies and drive growth.
WHY URBANFEAR
A Novel Approach, Putting the Fan First
Our philosophy revolves around the understanding that sports, entertainment, and art are not just industries but cultural phenomena. They unite communities, evoke emotions, and shape identities. UrbanFear is committed to nurturing these connections, allowing you to be at one with your fanbase, and standing with them when they need you most.
COMPANY
UrbanFear in Numbers
68%
Fans use a second screen whilst streaming
427
UrbanFear club members
$22.1B
Expected increase of global fan engagment industry by 2033
77%
Gen Z prefer to watch sport outside of venues
COLLABORATION
Our Member Network
